What Facebook Targeting Should I Use?
We get this question all the time, but unfortunately, it's not a clear cut answer. What works well in some Facebook accounts will perform terribly in others. In this video, we'll give an overview of the main categories of targeting, discuss their pros and cons, then talk about how we approach using the different options in our accounts.
0:48 - Adjusting Targeting Controls Away From Advantage+ Audience to Original Audience Options
1:30 - Location, Age, & Gender Targeting Options
1:57 - Using Manual Targeting in the Advantage Detailed Targeting Section
4:26 - Pros & Cons of Manual Targeting for Demographics, Interests, & Behaviors
6:10 - Custom Audience Targeting Options
7:58 - Pros & Cons for Custom & Remarketing Audiences
8:40 - Lookalike Audience Targeting Options
10:14 - Pros & Cons for Lookalike Audiences
11:05 - Using Advantage+ Audience Targeting
12:41 - Pros & Cons for Advantage+ Audience Targeting
13:13 - How We Use the Different Targeting Options in Our Accounts
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