Paid Search Audit - Part 4 - Ad Copy Strategy

Опубликовано: 08 Май 2025
на канале: Paid Media Pros

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Continuing our Paid Search Audit series, this time we're going to look at Ad Copy. We'll review the number of active variants, look to understand any strategies being used, and discuss what our deliverables normally include for this portion of our account reviews.

1:07 - Why We Audit in Google Ads Editor
1:26 - Reviewing the Number of Ads in an Account
3:52 - How We Approach Expanded Text Ads in Our Audits
4:56 - How Many Responsive Search Ads We Like to See Active
5:55 - Reviewing Individual Ad Assets in Responsive Search Ads
7:30 - Understanding the Pinning Strategy for the Account
9:49 - High Level Touch on Actual Ad Content

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