Paid Search Audit - Part 5 - Ad Assets
Ad Assets can help enhance your search ad and make you stand out a little more on the SERP. This is an integral part of Search strategy and one that usually advertisers are missing out on. We always review Ad Assets in our audits, so in this video we'll show you how we like to review them and talk about what we're looking for when auditing an account.
0:37 - Where We Like to Review Ad Assets
1:32 - Navigating to the Ad Asset Tab in Google Ads
2:15 - Customizing Asset View Screen for Best Insights
3:25 - Starting to Review the Assets by Type
3:51 - Reviewing Image Assets
5:29 - How We Look at Business Name & Business Logo
6:56 - Auditing the Automated Ad Asset Settings in Google Ads
8:46 - Reviewing Sitelinks
10:00 - How We Think About Sitelink Levels: Account, Campaign, or Ad Group
12:08 - Reviewing Callouts & Structured Snippets
14:04 - Reviewing the Remaining Assets: Call, Lead Gen Forms, Apps, Location, Promo, & Price
15:56 - Trying to Tell If There Has Been Any Testing In the Past
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