Facebook Ads Detailed Targeting Exclusions Change

Опубликовано: 08 Май 2025
на канале: Paid Media Pros

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Facebook recently announced changes to their detailed targeting options, more specifically the exclusions. Moving forward, we'll no longer be able to use these options as exclusions in campaigns. Only targets. In this video, we give some specifics about this change, talk about how it could impact your campaigns, and discuss what you can do to accommodate this change.

0:45 - Facebook’s Announcement About Exclusions Going Away
2:58 - What This Change Will Look Like in Ads Manager
3:19 - Audience Exclusions Will Remain As They Are
3:44 - Viewing the Exclusions That Are Going Away
4:46 - What Can You Do to Control Targeting Without Exclusions

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