App Assets (formerly app ad extensions) can help advertisers promote their app alongside their search ads. This video will show you how to set up app assets, what levels can use the assets, and how to review performance after they go live.
0:24 - Navigating the to Assets Section in Google Ads
0:44 - How to Create New App Assets & Choosing What to Add It To
1:55 - Selecting the Mobile App Platform and Finding the App
3:06 - Available App URL & Advanced Options
4:10 - How Google Addresses Device Preferences for Apps
5:21 - How to Review Performance for App Assets
5:48 - Setting Up App Downloads To Count As Conversions
6:48 - Where to Find App Extensions in Microsoft Ads
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