Paid Search Audit - Part 1 - Campaign & Conversion Goals

Опубликовано: 10 Май 2025
на канале: Paid Media Pros

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In this first part of our Paid Search Audit Series, we focus on reviewing the conversion goals in an account and ensuring they're aligned with the clients stated goals. This includes looking at performance, setup, and reviewing budget and bidding strategies to make sure the account is set up for success and is able to achieve the goals they want.

1:13 - Aligning on Goals with Clients for New Paid Search Audits
1:58 - Quick Overview of the Account We’re Reviewing
2:46 - What Conversion Segmentation Tells You About Campaign Goals
4:56 - Reviewing Conversion Summary to Learn About the Conversion Actions
8:34 - Viewing Conversion Action Settings for Additional Insights
10:22 - First Campaign Example: Brand Campaign Performance for Conversion Value
14:39 - Second Campaign Example: Investigating Differences in Non-Brand Campaign Prioritization
18:42 - Third Campaign Example: Checking if Bidding Strategies are Limiting Performance
21:24 - Questions We Ask for Reviewing Conversion Goals & Recap

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