YouTube Subscription and Engagement Campaigns
Believe it or not, there is a specific campaign subtype in Google Ads advertisers can use if they're trying to get more YouTube channel subscribers from their video campaigns. This video will show you the which campaign objectives have the subtype, the limitations of this type of campaign, and how you can review performance after your campaign goes live.
0:26 - Required Step Before Using Subscription & Engagement Campaigns
1:41 - What Linking YouTube Channels to Google Ads Gets You
2:21 - Campaign Objectives Compatible with Subscriptions & Engagement Campaigns
3:03 - Bidding Strategies, Budgets, & Scheduling Options
3:45 - Assets Usable with Subscription & Engagement Goals
5:15 - Video Enhancement Controls
6:00 - Audience Controls for Subscription & Engagement Campaigns
7:20 - Creating Video Ads for This Campaign Type
9:03 - Stats You’ll Be Able to See Once Campaigns are Launched
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