Paid Search Audit - Part 3 - Keyword Strategy

Опубликовано: 11 Май 2025
на канале: Paid Media Pros

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The keywords used in Paid Search campaigns are arguably one of the biggest factors in whether than campaign will succeed or fail. We spend a lot of time on this portion during our audits and make sure all the bases are covered. In this video, we'll walk you through how we review the keywords in an account, show how we look for new opportunities, and pay attention to match type and negative keyword strategy to make sure the account is set up for success.

0:44 - Setup for This Video & Background on the Account
1:48 - How We Start Reviewing Keyword Strategies in an Account
4:37 - Finding New Keywords Using Google Keyword Planner & Site Review
6:39 - Finding New Keywords with Competitor Tools
8:25 - Using Google Keyword Planner with Provided Terms for Keyword Opportunities
10:17 - Reviewing Keyword Match Types & Search Queries
13:10 - Negative Keyword Strategy Review
15:34 - Keyword Strategy Audit Focus Areas

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