Google Ads Enhanced CPC Is Going Away
Google is getting rid of the Enhanced CPC Bid Strategy in 2025. This has been a well loved bid strategy that's still used by a lot of our clients, so we've got some changes to make. In this video, we'll give a quick overview of what ECPC is, what the timeline is of the transition, and what you can do in the meantime and once ECPC is gone for good.
0:33 - Timeline for Google Retiring Enhanced CPC Bidding
2:35 - Quick Reminder of What eCPC Bidding Is & How it Works
3:50 - What Happens to Enhanced CPC Campaigns If You Make No Changes
4:26 - Bid Strategy Options to Focus on Clicks
5:13 - Automated Bid Strategies that Focus on Conversions
7:25 - Bidding for Impression Share Rather Than Clicks or Conversions
8:33 - What I Would Recommend for Testing New Bid Strategies to Replace eCPC
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