Paid Search Audit - Part 2 - Campaign Structure
In this second installment of our Audit Series, we discuss campaign structure. We look at three anonymized accounts in real-time and call out what looks good, call out some red flags, then discuss what we're looking for when we audit paid search campaign structures.
0:57 - Goal of Auditing Campaign Structures
2:06 - How We’re Going to Be Looking at Accounts for This Video
2:56 - Account 1 Structure Audit for Brand Campaigns
5:14 - Account 1 Structure Review for Competitors & Non-Brand
9:24 - Account 2 Audit Start
13:38 - Account 3 Audit Start
17:24 - Main Things We’re Looking For While Auditing Paid Search Accounts
17:58 - Common Red Flags We See While Auditing Search Campaigns
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