Google and Microsoft Ads Placement Exclusions
It's more important than ever to review your placement reports in Google and Microsoft Ads. As we lose more control of Display, Video, and Search placements, it's crucial to make sure you're consistently adding placement exclusions to try and avoid wasted spend as much as possible. This video will show you where to review placements and how to exclude unwanted placements in several ways.
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1:26 - Creating a View for Video & Display Campaigns in Google Ads
2:21 - How to Find Your Ad Placements in Google Ads
3:00 - Manually Select Placements to Exclude
4:50 - Getting More Information About Individual Placements in Your Report
6:13 - How to Exclude Many Placements in Bulk with Placement Exclusion Lists
8:29 - Being Proactive With Placements Exclusions
10:49 - Excluding Audience Network Placements in Microsoft Ads
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