Shopify Google Ads Conversion: View Item Event using DataLayer and Google Tag Manager

Опубликовано: 02 Январь 2025
на канале: Tracking Academy

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In this detailed tutorial, we explore how to utilize Google Tag Manager for tracking view item events in your Shopify store. Whether you're new to Google Ads or looking to enhance your Dynamic Marketing strategies, this video is packed with practical steps and essential tips. From setting up data layer scripts to configuring tags, we cover everything you need to successfully track events and improve your ad campaigns. Plus, don't miss out on our exclusive blog post for helpful scripts and extra insights!

Blog post: https://trackingacademy.com/blog/goog...

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0:14 - How do you write a data layer script for Shopify?
1:22 - What steps are involved in editing Shopify theme code?
2:19 - How do you implement a view item script in Shopify?
3:09 - How to configure Google Tag Manager for conversion tracking?
4:00 - How to create a conversion action in Google Ads?
4:30 - What is involved in setting up Google Ads conversion tracking?
5:50 - How do you add a conversion linker in Google Tag Manager?
6:14 - How to create a custom view item event tag?
7:00 - How do you integrate e-commerce data layer variables?
9:24 - How to assign conversion action to Google Ads campaigns?