[Shopify Customer Pixel] Ga4 View Item List Event using Google Tag Manager

Опубликовано: 14 Ноябрь 2024
на канале: Tracking Academy

183

Code Snippet: https://trackingacademy.com/blog/shop...

Learn how to configure the View Item event on your Shopify store using Google Tag Manager (GTM) and Google Analytics 4 (GA4). This step-by-step tutorial will guide you through accessing the necessary tools, setting up the GTM container, and connecting it to your Shopify backend. You'll also learn how to create and configure tags, triggers, and variables to ensure accurate tracking of the View Item event on your website. By the end of this video, you'll have everything you need to verify event firing in Google Analytics and optimize your Shopify store's data tracking.

Chapters:
0:00 - Introduction
0:05 - Accessing Shopify and Google Tag Manager Setup
0:25 - Creating and Configuring Google Tag Manager Container
1:22 - Connecting Google Tag Manager to Shopify
2:32 - Understanding Sandbox Environment and Customer Pixels
3:13 - Adding Google Analytics Page View Event
4:56 - Creating Tags, Triggers, and Variables
8:20 - Summary and Final Steps