[Shopify Customer Pixel] Ga4 Purchase Event using Google Tag Manager

Опубликовано: 03 Декабрь 2024
на канале: Tracking Academy

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In this tutorial, I'll walk you through how to configure a purchase event for Shopify using the new customer web pixel section, Google Tag Manager, and Google Analytics (G4). By the end of this video, you’ll have your data layer event firing correctly, ensuring accurate purchase tracking. This is crucial for Shopify store owners who want to optimize their e-commerce performance and track sales events seamlessly.

Code Snippets: https://trackingacademy.com/blog/shop...

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📚 Chapters:
0:00 - Introduction
0:14 - Configuring the Shopify Data Layer
1:14 - Setting Up Google Tag Manager
1:57 - Testing the Purchase Event
2:36 - Adding Configuration Tag in GTM
3:15 - Creating a Purchase Event Tag
4:06 - Publishing and Testing the Event
5:22 - Final Purchase Event Test
5:43 - Conclusion