[Shopify Customer Pixel] Ga4 Add Shipping Info Event using Google Tag Manager

Опубликовано: 03 Декабрь 2024
на канале: Tracking Academy

149

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In this tutorial, I'll guide you through the process of configuring the "Add Shipping Info" event on your Shopify store using the latest Customer Pixel and Google Tag Manager. This step-by-step guide will help you ensure that your customer pixel is firing correctly and how to integrate it with Google Analytics 4 (GA4). By the end of the video, you'll know how to track crucial customer actions like adding shipping information during checkout, providing valuable insights for your e-commerce strategy.

Code Snippet: https://trackingacademy.com/blog/shop...

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Chapters:
0:00 Introduction
0:06 Ensuring Customer Pixel is Firing on Shopify
0:22 Adding a New Customer Pixel
0:48 Configuring Permissions and Adding Code Snippet
1:08 Updating Google Tag Manager Container ID
1:19 Connecting Web Pixel with Shopify Store
1:23 Testing Event on Checkout Page
2:00 Configuring Page View Event in Google Tag Manager
2:42 Setting Up Add Shipping Info Event Trigger
3:36 Publishing Changes and Testing Events
4:25 Verifying Event Firing in Shopify and Google Analytics