[Shopify Customer Pixel] Ga4 Add Payment Info Event using Google Tag Manager

Опубликовано: 03 Декабрь 2024
на канале: Tracking Academy

216

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Learn how to configure the "Add Payment Info" event in your Shopify store using the latest customer pixel feature, Google Tag Manager, and Google Analytics 4 (GA4). This step-by-step tutorial will guide you through setting up a customer pixel, connecting it to Google Tag Manager, and verifying the event is firing correctly. We’ll also cover how to create custom data layer variables to track key metrics like value, shipping, tax, and more in GA4.

Code Snippet: https://trackingacademy.com/blog/shop...

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Chapters:
0:00 - Introduction
0:09 - Setting Up Customer Pixel in Shopify
0:42 - Adding Code Snippet and Configuring GTM ID
1:11 - Connecting Shopify Pixel to Customer Events
1:26 - Verifying Event Trigger in Shopify
2:36 - Configuring Google Tag Manager for GA4
3:24 - Creating Custom Event in Google Tag Manager
4:27 - Setting Up Data Layer Variables
6:03 - Submitting and Testing Events in Shopify