[Shopify Customer Pixel] Ga4 Begin Checkout Event using Google Tag Manager

Опубликовано: 03 Декабрь 2024
на канале: Tracking Academy

330

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In this tutorial, I'll walk you through the process of configuring the "Begin Checkout" event on Shopify using Google Tag Manager and Google Analytics 4. You'll learn how to set up a custom pixel event on Shopify, integrate it with Google Tag Manager, and ensure that your data layer events are firing correctly. By the end of this video, you'll be able to track key checkout events and send this data to Google Analytics for improved ecommerce tracking.

Code Snippets: https://trackingacademy.com/blog/shop...

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Chapters:
0:00 - Introduction
0:06 - Accessing Shopify and Google Tag Manager Setup
0:26 - Creating and Configuring Google Tag Manager Container
1:23 - Connecting Google Tag Manager to Shopify
1:56 - Understanding Sandbox Environment and Customer Pixels
3:13 - Adding Google Analytics Page View Event
4:56 - Creating Tags, Triggers, and Variables