[Customer Pixel] Ga4 View Item Event for Shopify using Google Tag Manager

Опубликовано: 14 Ноябрь 2024
на канале: Tracking Academy

119

Code Snippets: https://trackingacademy.com/blog/shop...

Learn how to configure the View Item event on Google Analytics 4 using the new custom pixel option on your Shopify store. This step-by-step tutorial will guide you through using Google Tag Manager to set up and verify the data layer for tracking item views. Ensure you have the necessary access to Shopify, GTM, and GA4 before starting. Watch till the end for a complete walkthrough!

Chapters:
0:00 Introduction
0:10 Required Access for Shopify, GTM, and GA4
0:31 Configuring Data Layer for View Item Event
0:55 Adding Custom Pixel in Shopify
1:35 Adjusting Google Tag Manager Container Script
2:22 Adding Google Analytics 4 Configuration Tag
3:15 Verifying Tags and Events
5:00 Creating View Item Event Trigger and Variables
6:00 Setting Up Custom Event Tags
8:00 Publishing and Testing the Configuration
9:15 Verifying Events in Google Analytics 4
10:30 Reviewing E-commerce Reports