[Shopify Customer Pixel] Ga4 Add Contact Info Event using Google Tag Manager

Опубликовано: 03 Декабрь 2024
на канале: Tracking Academy

141

Get 95% accurate tracking for your ecommerce store in 7 days:
https://trackingacademy.com/contact/?...
------------------------------------------------------------------------------------------------------------------------------------------------

Learn how to configure the "Add Contact Info" event on your Shopify store using the latest customer web pixel section and Google Tag Manager. This step-by-step guide walks you through setting up the data layer, integrating Google Tag Manager, and verifying event triggers to ensure accurate tracking in Google Analytics 4 (GA4). Perfect for e-commerce professionals aiming to optimize customer data tracking.

Code Snippets: https://trackingacademy.com/blog/shop...

------------------------------------------------------------------------------------------------------------------------------------------------

🕘 Chapters:
0:00 Introduction
0:04 Overview of Add Contact Info Event Setup
0:12 Accessing Shopify Customer Web Pixels
0:32 Setting Permissions and Adding Pixel Code
0:50 Getting Google Tag Manager Container ID
1:10 Connecting Pixel to Shopify Backend
1:24 Verifying Event Firing on Shopify
1:56 Configuring Google Tag Manager Tags
2:25 Adding GA4 Measurement ID
3:00 Creating Custom Event and Variables in GTM
4:00 Setting Up Data Layer Variables
4:59 Publishing and Testing the Setup
5:35 Final Verification in Google Analytics
6:03 Conclusion and Next Steps