Facebook Video Ads Guide
Facebook is continuing to prefer video creatives over other formats in most of our accounts. In this video, we'll discuss the settings available for video ads and give you a handful of best practices to get the most from your campaigns.
0:33 - Why Use Video Ads on Facebook?
2:56 - Campaign Objectives that are Compatible with Video Ads
3:41 - How to Create a Video Views Objective Campaign
4:12 - Start of Ad Creation Process for Facebook Video Ads
4:50 - Adding Media to Your Facebook Video Ads
5:30 - Best Practice for Video Aspect Ratio
8:57 - Video Length Requirements & Best Practices for Facebook Video Ads
10:41 - How to Trim a Facebook Video to Shorten Length
11:45 - Best Practices Around Video Content to Start a Video
12:44 - Customizing Facebook Video Thumbnails & Logo Overlays
14:47 - Considerations for Designing for Mobile & Sound Off
15:26 - Adding Captions to Facebook Video Ads
16:32 - Suggestions for Using a Text Overlay on Facebook Ads
17:53 - Adding Primary Text, Headlines, & Descriptions to Video Ads
19:17 - Leverage Video Viewers in Retargeting Audiences
#facebookvideoads #facebookvideoadexamples
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