Google Gmail Ads Campaigns
Google's Gmail Ads Campaigns can leverage a few tool from the Google Display Network, but also have a few tricks of their own to help you stand out in your target audience's inbox. In this video we'll run through a campaign set up from start to finish, covering settings, target audience, ad creation, and performance tracking.
Update: December 2020 - Google announced dedicated Gmail ads will be going away. Here is their exact quote. "Starting July 1, 2021 Gmail ads campaigns will become 'read only.' This means that after this date, advertisers will not be able to create new Gmail campaigns or make changes to existing Gmail campaigns, including edits to existing Gmail ads. To continue serving ads on Gmail, we recommend that you create a Discovery campaign. Discovery ads allow you to expand your reach from Gmail to other Google owned surfaces, including YouTube and Discover, reaching 3 billion people globally."
You can learn more about Discovery ads in our video - • Google Discovery Ads Campaigns
0:51 - Two examples of Gmail Ads
2:22 - Setting up a dedicated Gmail Ads campaign
4:31 - Gmail Ads targeting options
10:28 - Creating Gmail Ads
19:24 - Gmail Ad columns in Google Ads
20:45 - Gmail placements in non-Gmail campaigns
#gmailads #googleads #ppc
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