Google Analytics 4 Transition and Google Ads Linking
In July of 2023, Universal Analytics will stop tracking new performance and GA4 will be the only platform offered by Google. In this video, we talk more about that deadline, cover some of the high level differences between the two platforms, then walk you through creating a GA4 profile on an existing UA account and linking the new GA4 account to Google Ads.
0:51 - What is Happening with Google Analytics and GA4?
2:43 - What are the Differences between Universal Analytics and GA4?
6:36 - How to Create a GA4 Profile Off of an Existing Universal Analytics Account
9:56 - Linking Google Ads with GA4
#ga4 #googleanalytics4 #ga4analytics
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