Should You Use Landing Pages or Lead Forms for Paid Media Campaigns?
Lead generation forms and landing pages each have their benefits and drawbacks for generating leads. In this video, we'll discuss the major considerations we have for each option and help you decide which is right for your business.
0:43 - Overview of Considerations Covered in this Video
1:12 - How Does the User Experience Change with Landing Pages vs Lead Gen Forms?
3:42 - How Much Supporting Content Can You Leverage?
6:28 - Which Option Lets You Customize Your Forms to What You Need?
8:23 - How is Data Collection Impacted Based on Each Method?
11:19 - How Audience Creation is Effected by Each Option
13:32 - Which is Best for Conversion Optimization?
#landingpage #leadgenforms #paidmedia
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