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Today, we're diving deep into the world of TikTok ads and Google Tag Manager. If you're looking to boost your Shopify store's performance, In this tutorial, we'll walk you through configuring the 'View Content' event using Google Tag Manager and TikTok pixels. This is vital for your TikTok Ads Manager as it helps decide which dynamic ads to show based on customer interactions on your Shopify page. We'll cover everything from adding Google Tag Manager containers to your Shopify store to creating tags for tracking 'View Content' events.
Code Snippet: https://trackingacademy.com/blog/tikt...
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Chapters:
0:00 Introduction to TikTok Ads & Google Tag Manager
0:25 Adding Google Tag Manager to Shopify
1:02 Installing Google Tag Manager Snippets
2:00 Tracking Events with Google Tag Manager
3:01 Verifying Tag Manager Installation
3:09 Setting Up TikTok Pixels
4:20 Integrating TikTok Base Script in Tag Manager
5:01 Creating Variables for TikTok Pixels
5:33 Testing Page View Event in Shopify
6:03 Writing View Content Script in Shopify
7:00 Exploring Code Changes in Shopify
7:23 Testing & Verifying View Content Script
8:00 Creating TikTok View Content Tag in Tag Manager
9:05 Configuring & Testing TikTok Tags
10:48 Finalizing and Publishing Changes
11:49 Importance of Add to Cart Event
12:08 Upcoming Tutorial Teaser