Microsoft Ads LinkedIn Targeting
Most cross-channel targeting strategies require a few steps of connection, but with Microsoft and LinkedIn, all that targeting is built right in. Advertisers are able to target LinkedIn profile criteria within Microsoft Ads to help narrow audiences and be even more impactful with Search campaigns. In this video, we'll show you how to opt in, what your targeting options are, and how to optimize for performance.
0:33 - Where to Find the LinkedIn Targeting Settings
1:39 - Eligible LinkedIn Ads Target Options
2:14 - Company Targeting Example
3:48 - Bid Modifier Defaults for LinkedIn Targets
4:21 - Industry Targeting Example
5:18 - Job Function Targeting Example
5:57 - How to Remove LinkedIn Targeting Options
6:33 - Targeting at the Ad Group Level
7:59 - How to Review Performance of LinkedIn Targeting in Microsoft Ads
8:48 - Adjusting Bid Modifiers at the Campaign or Ad Group Level Based on Performance
10:10 - Using LinkedIn Targeting Options for Exclusions
#microsoftadslinkedintargeting #bingadslinkedin #binglinkedintargeting
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