LinkedIn Ads Event Tracking
Advertisers can use LinkedIn Ads event tracking to record conversion actions that don't have a confirmation URL. LinkedIn offers an event specific pixel that can easily be implemented into Google Tag Manager and fed back into LinkedIn Campaign Manager. This video will show you how to set up LinkedIn event tracking and how to set up event-based conversions in the platform.
0:50 - Setting up events in Google Tag Manager
2:45 - Creating event-specific conversions in LinkedIn Campaign Manager
4:30 - Installing the LinkedIn event-specific pixel in Google Tag Manager
7:37 - Previewing your LinkedIn event tracking in Google Tag Manager
8:30 - Confirming event tracking is working in LinkedIn Campaign Manager
#linkedinads #paidsocial #ppc
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