Category View Tracking in WooCommerce with Facebook Pixel, GTM & dataLayer

Опубликовано: 20 Февраль 2025
на канале: Shahzada Ali Hassan

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In this video, you'll learn how to configure the view category event for Facebook Pixel using Google Tag Manager on your WooCommerce store. We'll cover essential steps including setting up Google Tag Manager, configuring the Facebook Pixel, creating a data layer, and testing your setup to ensure everything works perfectly.

Blog Post: https://trackingacademy.com/blog/wooc...
Template Link: https://trackingacademy.com/blog/wooc...

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Chapters:
0:00 - Introduction
0:30 - Creator Introduction and Video Purpose
0:45 - Target Audience
1:13 - Clarification on What the Video is Not About
2:21 - Getting the Most Out of This Video
2:23 - Recommendations for Watching and Taking Notes
2:39 - Setting Up Google Tag Manager
2:39 - Introduction and Installation of GTM4WP Plugin
3:47 - Setting Up GTM Container ID
5:45 - Setting Up Facebook Pixel Configuration Tag
5:45 - Introduction and Purpose of the Tag
6:21 - Obtaining Facebook Pixel ID
6:50 - Creating and Verifying the Facebook Pixel Tag
8:52 - Introduction to Data Layer
9:57 - Using Data Layer to Create Tags
9:57 - Introduction - Data Layer Explained
10:04 - Verifying View Item List Event Firing in Debug Window
10:24 - Creating a Tag for View Category Event
10:50 - Setting Up Trigger
10:56 - Adding Event Name and Facebook Pixel ID
11:31 - Creating Variables for Content Information
12:45 - Building Dynamic Variables from Data Layer
14:55 - Renaming the Tag and Saving Changes
16:48 - Previewing and Verifying the Tag Functionality
16:48 - Using Preview Mode and Debug Window
17:17 - Verifying Information with Pixel Helper
17:33 - Using Test Events for Final Verification
18:35 - Publishing Changes and Bonus Section
18:35 - Publishing Container Changes
18:37 - Downloading Container for Easy Setup
19:03 - Importing Downloaded Container
19:40 - Updating Facebook Pixel ID in Imported Container
19:56 - Conclusion and Announcement of Next Video