How to Track Google Ads Item View on Your Shopify Store Using Google Tag Manager

Опубликовано: 02 Январь 2025
на канале: Tracking Academy

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In this video, you'll learn how to configure view item event tracking for your Google Ads conversion action on your Shopify store. This will help you track which items are being viewed, build a full user journey funnel, and optimize your Google Ads campaigns

Code Snippets: https://trackingacademy.com/blog/shop...

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Chapters:

00:00 - Introduction to View Item Event Tracking
01:09 - Adding Data Layer Events to Shopify
02:27 - Configuring Google Tag Manager
03:00 - Creating Conversion Action in Google Ads
05:42 - Updating Google Tag Manager Container
06:55 - Testing and Verifying the Setup