Shopify Google Ads Remarking: View Item Event using DataLayer and Google Tag Manager

Опубликовано: 17 Январь 2025
на канале: Tracking Academy

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Dive into the world of Google Ads Dynamic Marketing with our step-by-step guide on setting up remarketing tags for your Shopify store. This tutorial is all about harnessing the power of Google Tag Manager to track view item events and send crucial e-commerce data like item ID, details, and more back to Google Ads. Perfect for both beginners and seasoned marketers, this video will equip you with the knowledge to enhance your online store's performance.

Blog post: https://trackingacademy.com/blog/goog...

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Chapters:
0:00 - Introduction to Google Ads Dynamic Marketing
0:30 - How do you add Google Tag Manager scripts to Shopify?
1:00 - What are the steps to edit Shopify theme for tag integration?
1:47 - How to set up head data layer and view item event snippets in Shopify?
2:53 - How do you configure the Shopify theme file with custom code?
4:00 - Can you explain the purpose of the codes added to Shopify?
5:00 - How do you create a conversion action in Google Ads?
5:54 - What are the steps to configure Google Tag Manager for remarketing?
7:01 - How to set up Google Ads conversion ID and label in Tag Manager?
7:49 - How do you finalize the setup of Google Ads remarketing tag?
9:55 - How can you verify the functionality of tags on Shopify?
10:58 - What is the process to publish changes in Google Tag Manager?