WooCommerce Google Ads: Purchase Event with Google Tag Manager

Опубликовано: 01 Март 2025
на канале: Shahzada Ali Hassan

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Learn how to track purchase events on your WooCommerce store using Google Ads and Google Tag Manager in this step-by-step tutorial. We'll guide you through the process, from ensuring you have the right access to configuring your WordPress and Google Tag Manager settings, to setting up and testing your purchase event tracking. This video is perfect for anyone looking to optimize their WooCommerce store's advertising strategy by accurately tracking conversions.

Code Snippet: https://trackingacademy.com/blog/wooc...

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Chapters:
0:00 - Introduction to Tracking Purchase Events
0:08 - Verifying Account Access
1:16 - Ensuring Google Tag Manager is Installed
1:45 - Installing GTM for WordPress Plugin
3:00 - Configuring Google Tag Manager in WordPress
3:52 - Testing GTM Installation
4:55 - Setting Up E-Commerce Tracking
5:56 - Testing Purchase Event Tracking
6:34 - Setting Up Google Ads Conversion Tracking
7:38 - Creating Conversion Tags and Triggers
10:05 - Configuring Data Layer Variables
13:25 - Setting Up Google Ads Tags for Purchase Event
17:58 - Testing Final Setup
18:50 - Final Verification and Publishing