Shopify Facebook Pixel: Purchase Ecommerce Event using DataLayer and Google Tag Manager

Опубликовано: 04 Апрель 2025
на канале: Shahzada Ali Hassan

6,979

154

Get 95% accurate tracking for your ecommerce store in 7 days:
https://trackingacademy.com/contact/?...

------------------------------------------------------------------------------------------------------------------------------------------------

This video is outdated, watch the latest Shopify and Meta Pixel Tracking Videos here:
• Complete Shopify Facebook Pixel Track...

------------------------------------------------------------------------------------------------------------------------------------------------

0:00 - Introduction to Facebook Pixel & Google Tag Manager Setup
0:17 - Adding GTM Container to Shopify Store
1:03 - Configuring GTM Container Codes
2:01 - Setting Up Tracking with Google Tag Manager
3:04 - Facebook Pixel Configuration Tag Setup
4:03 - Navigating Facebook Business Event Manager
5:00 - Utilizing Facebook Pixel Tag Templates
6:00 - Creating Constant Variables for Facebook Pixel
6:36 - Previewing Pixel Configuration on Shopify
7:08 - Adding Purchase Event Scripts
7:56 - Testing with a Bogus Card for Final Purchase Event
8:50 - Creating Tags & Triggers in Google Tag Manager
9:29 - Setting Up Data Layer Variables
10:54 - Mapping Event Parameters to Facebook Pixel
11:58 - Creating Facebook Parameter Generator Variables
14:18 - Finalizing Tags, Triggers, and Variables
15:42 - Testing and Publishing Changes