Test Third-Party Cookie Phase Out - How much your website relies on Third-Party Cookies?

Опубликовано: 19 Январь 2025
на канале: Ate Keurentjes

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Test it yourself: chrome://flags/#test-third-party-cookie-phaseout
Privacy Sandbox Tool: https://chromewebstore.google.com/det...
Github: https://github.com/GoogleChromeLabs/p...

In this episode, we explore the significant changes in website tracking after Google's decision to disable third-party cookies for millions of Chrome users. With the impending phase-out in 2024, it's crucial to understand your website's reliance on third-party cookies and adapt accordingly. Join us as we delve into identifying, testing, and ultimately transitioning to robust first-party data collection strategies like server side tracking.

Timestamps:
00:00 Introduction to Third-Party Cookie Phase-Out
00:25 Identifying Third-Party Cookies on Your Site
01:50 Check your affected Third-Party Cookies
02:27 Testing Your Website without Third-Party Cookies
04:32 Solution First-Party Data Collection
05:35 Conclusion

Key Steps:
Use Google's Privacy Sandbox Tool or Dev.tools to identify third-party cookies.
Test your site without third-party cookies in Chrome (both normal and incognito modes).
Utilize server side tracking to transition to first-party data collection.

What You'll Learn:
How to identify third-party cookies on your website.
Effective methods to test your site in a cookie-less environment.
The importance and implementation of first party data collection.

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🏷️ Hashtags:
#trackingsuccess #ThirdPartyCookies #ServerSideTracking #DigitalMarketing #GoogleChrome #PrivacySandbox #DataPrivacy #WebAnalytics #SEO