After This Video You Can Start With Server Side Tracking

Опубликовано: 10 Ноябрь 2024
на канале: Ate Keurentjes

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After this video you can start with Server Side Tracking. Join Ate Keurentjes, a seasoned Server Side Tracking specialist, as he shares insights from conducting over 100 server-side setups. This video will walk you through the necessary steps to transition to Server Side Tracking and make the shift from third-party to first-party data collection, enhancing your data's value and control.

Mentioned info:
Server Side Tracking Checklist: https://docs.google.com/spreadsheets/...
Testing Blog: https://taggrs.io/en/test-server-side...
Blogpost version: https://atekeurentjes.com/digital-mar...

Highlights:
The Transition to First-Party Data Collection: Learn about the benefits of moving to Server Side Tracking, including more control over your data and compliance with privacy regulations like GDPR.
Importance of Proper Hosting: Discover how choosing the right hosting affects your Server Side Tracking setup and the specific features to look for based on your needs.
Setting Up a Data Layer: Understand the role of a data layer in Server Side Tracking and how to implement it effectively to capture crucial data from your website.
Integration with Google Tag Manager: Get practical tips on integrating Server Side Tracking with existing Google Tag Manager setups to ensure seamless data flow and analytics.
-Troubleshooting Common Pitfalls: Ate discusses common challenges and errors in Server Side Tracking implementations and how to avoid them to ensure a robust setup.

Chapters:
00:00 Who is Ate Keurentjes
00:26 Benefits Server Side Tracking
01:04 Before you start
02:14 Data Stream Sgtm
02:52 Choose hosting
06:00 Set up hosting
06:21 Implement Data Layer
07:09 What data to track?
07:34 Web vs Server container
08:08 TAGGRS Templates
08:30 Manual set up
08:53 Example Implementation
11:38 Results
12:16 Common pitfalls
14:25 Are you ready?

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🏷️ Hashtags:
#TAGGRS #ServerSideTracking #WebAnalytics #TAGGRS #GoogleTagManager #SetupGuide #Sgtm