Setting Up the Conversion Linker in Google Tag Manager [2024]

Опубликовано: 26 Май 2025
на канале: Ate Keurentjes

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Welcome, digital marketing enthusiasts! Are you ready to dive deep into the realm of accurate conversion tracking with Google Tag Manager's Conversion Linker? This step-by-step guide is designed to help you navigate through setting up the Conversion Linker in GTM, ensuring your Google Ads conversions are tracked precisely across various devices and browsers. Let’s embark on this journey to make smarter decisions and achieve better results with accurate data.

Chapters:
00:00 Intro: Te Conversion Linker
00:48 GTM Steps Conversion Linker
01:23 Testing the Conversion Linker
03:03 Conclusion

Setting Up the Conversion Linker in GTM:
Open your GTM dashboard and go to "Tags."
Click on "New" and select "Conversion Linker" as your tag type.
Set the trigger to "All Pages" to activate the Conversion Linker across your website.
--Test the setup by previewing it and adding "?gclid=99999999" to your URL.
Verify the 'gclid' parameter is stored as a first-party cookie, ensuring conversions are linked back to your campaigns accurately.

By following these steps, you'll unlock the potential of your advertising efforts, ensuring every conversion is counted, no matter the device or browser your audience uses.

🏷️ Hashtags:
#trackingsuccess #GoogleTagManager #ConversionLinker #DigitalMarketing #AdTracking #CrossDeviceTracking #GTMSetup #ConversionOptimization #OnlineMarketing #DataAccuracy