Test: Is Bidding On Your Branded Keywords Worth It?

Опубликовано: 05 Февраль 2025
на канале: Ate Keurentjes

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Discover the Hidden Gem in Google Ads: The Paid and Organic Report

👉 Unlock your brand's potential: / @atekeurentjes

In this enlightening video, we delve into one of Google Ads' most powerful yet underutilized tools: the Paid and Organic report. Whether you're aiming to boost your brand's visibility or seeking strategies to merge your organic and paid search efforts seamlessly, this report is your go-to resource for actionable insights.

We kick off by guiding you through the process of linking your Google Search Console account to Google Ads, a crucial step for accessing the report. Then, we navigate the Google Ads interface to locate the Paid and Organic report, showing you exactly where to find it and how to interpret its valuable data.

Through three distinct scenarios—seeing only your organic listing, only your ad, or both in search results—we uncover the truth behind bidding on brand keywords. Is it genuinely worth your investment? Does it bring any additional value? With real-world data, we answer these questions, helping you make informed decisions on where to allocate your marketing budget for maximum impact.

Learn how to analyze your brand queries, assess click-through rates, and decide whether paid search ads enhance your visibility or if your investment could be better spent elsewhere. This video is a must-watch for marketers looking to refine their search strategy and achieve greater synergy between their paid and organic efforts.

Chapters:
00:00 Intro
00:52 Create Organic VS Paid Report
03:20 Use Case - Bidding on Brand
04:35 Conclusion

🏷️ Hashtags:
#trackingsuccess #GoogleAds #PaidAndOrganicReport #SearchStrategy #DigitalMarketing #BrandVisibility #MarketingBudget #SEO #SEM #OnlineMarketing