Difference Between Google Analytics 4 and Universal Analytics: FAQ Webinar
In our latest Data-Driven Digital Community webinar we got an expert panel to discuss the difference between Google Analytics 4 and Universal Analytics.
We covered:
The difference between Google Analytics 4 and Universal Analytics
Changes: comparing GA4 with UA – what are the losses and gains?
Power features: tools to improve every metric, from traffic to lifetime value
Reporting: replacing off-the-peg reports with deeper, custom insights
Privacy: how will you fare in the cookieless future?
Integrations: how GA4 syncs with ad platforms and CRM to analyse, personalise and automate your messaging
Data: extra ways to profit from the mass of BigQuery data
Timeline: why the next market leaders are taking action now
Our Expert Google Analytics 4 Panel
In the webinar you’ll hear the difference between Google Analytics 4 and Universal Analytics from:
Paul Hewett
Facilitator & Host
Paul is the CEO of data-driven performance agency In Marketing We Trust. With a background in marketing data and analytics, Paul has nearly two decades of consulting with enterprise companies on the application of data for marketing performance optimisation. In his previous role as a council chair at the DMA UK, Paul was actively involved in the industries response to the formation of the GDPR.
Benoit Weber
Analytics Specialist
Benoit is an Analytics Specialist and Head of Digital Analytics at In Marketing We Trust. He is passionate about all things analytics, has already migrated many large websites to Google Analytics 4 and is an advocate for data privacy and governance. Benoit has been with In Marketing We Trust for over 7 years helping our clients optimise their performance through data.
Alan Bluwol
Director, Head of Customer Engagement at Servian
Alan leads the Customer Experience practice at Servian. With over fifteen years of experience, he has been delivering data & digital transformation strategies, vendor assessments, solution architecture and personalised, omni-channel capability for some of Australia's leading brands including Bunnings, Metcash, Country Road, David Jones, Koala, Milkrun, NRMA, Accor, Australia Post, Telstra, BT, Zurich, HCF, Rest Super, Active Super, Pepperstone, Tatts, Westpac, JCDecaux, AstraZeneca and many more. His work has enabled these brands to extract deep, rich and actionable insights from data to continuously enhance customer experience at every stage of the customer journey.
Selina Gough
Head of Digital
Head of Digital at the performance agency, In Marketing We Trust, Selina has over a decade of experience across all facets of digital marketing with a specialisation in strategy and performance marketing. She has worked alongside many national enterprise clients to align their business goals with their digital strategies to ensure that their business is seeing growth and hitting targets.
