Google Free Product Listings Webinar: How to set them up for success

Опубликовано: 13 Май 2025
на канале: In Marketing We Trust

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In this webinar on product listings, learn how to set up Google Free Product Listings for success, plus the difference between free product listings and shopping ads. Due to its intriguing combination of a free organic-style product offering that sits within Google Shopping, there is some overlap between SEO and Paid. This could be an indication of what’s to come in the market. In Marketing We Trust will take you through the current state of eCommerce, including the most prominent players, Amazon and Google, plus we’ll take you on a walkthrough of the product itself. We’ll also show how to set up free product listings and optimise it for your business

00:00 Intro
03:40 Webinar speakers
04:08 Webinar content
05:08 Rise of online shopping
06:52 Why consumers purchase online
08:10 Rise of informed consumer
10:20 Amazon: The biggest name in eCommerce
12:25 Evolution of Google Shopping
15:35 What are free listings?
16:00 Are Google 'free listings' really free?
17:08 Setting up Google's free product listing
17:57: Create separate feeds for each channel
18:30 Ensure your feed is healthy
19:01 Use promotion badges to increase engagement
19:47 Identify categories to test
20:44 Review competitor benchmarking
21:54 Competitor price benchmarking
22:24 Steps for testing & optimisation
22:44 Language and location optimisation
23:51 Product title structure optimisation
24:26 Images optimisation
25:08 Free listings reporting
25:41 Auto-tagging
26:05 Free listings as ongoing lifecycle
26:28 Pillars of SEO
29:54 Organic Shopping SEO
33:45 Performance Influencers
35:00 Webinar Q&A

Google’s Free Product Listings gives a real opportunity to use the existing principles for Paid and SEO and blend them in a way that can take insights from each to work towards a singular business goal.

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