First-Party World Problems: Future-Proof Your Business with First-Party Data

Опубликовано: 13 Май 2025
на канале: In Marketing We Trust
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Collecting and strategically activating first-party data has never been more important and it’s the businesses who are preparing for the change of cookies in their business decision-making processes that are winning today.

In this webinar with our Head of Growth, Selina Gough, you will learn:

How businesses can formulate strategies to collect relevant data
How to utilise first-party data to provide value to consumers
How first-party data improves reporting, marketing budget utilisation and marketing decision making