Internal Linking Optimisation

Опубликовано: 13 Май 2025
на канале: In Marketing We Trust
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Internal links are an important way of telling search engines about your site's most important pages, but most of the internal linking structures we see aren't optimised to take advantage of this.

In this webinar, James Bardsley, Head of Data at In Marketing We Trust will talk about internal linking optimisation and some of the techniques, from scraping to machine learning, that we use to identify internal linking problems and find solutions at scale for enterprise businesses including Expedia and Gumtree.