In November, for our Data-Driven Digital community webinar, we talked to Ben Cook from Comestri to learn how integrating your inventory with your online advertising channels can help you sell more.
Countless retailers are wasting precious advertising dollars, giving their customers a bad experience and sending them straight into the waiting arms of their competitors.
In this session, we looked at how tying inventory into your advertising channels gives you the competitive advantage you need; increasing conversions online and sending (masked-up) foot traffic into retail stores.