A Deep Dive into Matomo Implementation at MeasureCamp Sydney 2023
See a real-life example of how to design and implement Matomo Analytics.
Join us as we unveil the strategic insights of Benoit Weber, Head of Analytics at In Marketing We Trust, during his enlightening talk at MeasureCamp Sydney 2023. This session, "A Matomo Story," takes you through the intricate journey of transitioning from Google Universal Analytics to Google Analytics 4 and the pivotal role Matomo Analytics plays in the digital landscape.
In Marketing We Trust, a prestigious Certified Google Marketing Platform Partner in Australia and a veteran with over 300 Google Analytics 4 migrations, shares their expertise on leveraging Matomo, an open-source analytics powerhouse renowned for user privacy and comprehensive data control. Discover how they navigated the challenges posed by the sunset of Universal Analytics and the innovative strategies they employed to preserve historical data and ensure seamless integration with new analytics systems.
Benoit Weber's presentation showcases a detailed case study of a prominent travel conglomerate, illustrating how Matomo's robust features, like session-based tracking, data import capabilities, and intuitive analytics dashboards, were implemented across 52 global sites. Learn about the “triad tagging” method that combines Universal Analytics, Google Analytics 4, and Matomo for consistent tracking and analysis, and get a glimpse into the advanced functionalities of Matomo, such as A/B Testing, Heatmap & Session Recording.
This video is a must-watch for data-driven professionals and organizations looking to make informed decisions on "Matomo vs Google Analytics" and seeking guidance on "Matomo Implementation." Whether you're an attendee of "Measure Camp" or someone passionate about the intricacies of digital analytics, this comprehensive overview is tailored for you.
Find out more about Measure Camp Sydney:
👉 Website - https://sydney.measurecamp.org/
👉 Twitter - / measurecampsyd
----------
Connect with Benoit Weber, Head of Digital Analytics at In Marketing We Trust:
👉 Linkedin - / benoit-weber
----------
💣 The ultimate guide for how businesses are using generative AI - https://inmarketingwetrust.com.au/gen...
🔥 Quick start guide to set up Google Analytics 4 - https://inmarketingwetrust.com.au/goo...
----------
Don't forget to like, share, and subscribe for more expert insights and in-depth discussions on digital marketing analytics. Hit the bell icon to get notified about our latest uploads!
👉 Subscribe to In Marketing We Trust on YouTube: / inmarketingwetrustau
Connect with In Marketing We Trust:
👉 LinkedIn - / in-marketing-we-trust
👉 Twitter - / inmktgwetrust
👉 Facebook - / inmarketingwetrust
👉 Instagram - / inmktgwetrust
👉 Website - https://inmarketingwetrust.com.au/
