GlobalSkin recognizes that in an increasingly digital world, online advocacy tools can be useful when trying to raise awareness when campaigning for dermatology patient issues.
To support patient leaders in this realm, we will be hosted a workshop on, "Learning About Digital Advocacy" which was facilitated by Zach Zimmel, co-founder and Strategy Director of Principles, which is an award-winning integrated marketing firm who fundamentally believes that better work should be accessible to people doing social good.
The one-hour workshop will explore various elements of Digital Advocacy, including goals and tactics, calls to action, campaign materials, and measuring success.