How to blend social media data on Google Looker Studio (2024)
Learn how to blend your Facebook and Instagram social media data on Google Looker Studio to create cross-channel social media reports.
Key Ideas:
Introduction to blending Facebook and Instagram social media data on Google Looker Studio, enabling users to create cross-channel social media reports. (00:00-00:06)
Combining social media data from multiple platforms (Instagram, Facebook, Twitter, TikTok) in Google Looker Studio for comprehensive analysis. (00:06-00:21)
Utilizing shared metrics like shares, engagements, followers, and impressions across different social media platforms. (00:21-00:34)
Blending data by selecting tables, performing a right-click, and using the "Blend data" option, ensuring accurate data visualization. (00:47-01:02)
Visualizing and analyzing blended data through scorecards, time series charts, and customized field names, providing valuable insights for reporting and analysis. (03:07-06:02)
