Parameters on Google Looker Studio (2024) - Marketing use cases
Learn to input your own data on Google Looker Studio reports with parameters.
Summary:
00:00 - Introduction to parameters in Google Looker Studio
00:57 - Use case: Converting ad spend to different currencies
02:01 - Creating a parameter for currency conversion
03:04 - Applying the parameter to convert ad spend to US dollars
04:02 - Demonstrating parameter input and its impact on data
Some use cases of parameters for marketing teams and agencies are:
Adding agency markup or commission
Dynamically forecasting goals, ROI, ROAS, etc
Changing currency conversion
