People hated the uniform Pringle chip shape when they were first introduced. The 1960s was very much a period that valued individualism, and one of the joys of eating potato chips was looking for the different shapes. Large chips, small chips, chips that look like the Statue of Liberty…. After all, if you’re going to torture your body with junk food, you might as well have fun in the process.
It wasn’t until Dr Fredrick Baur, with his big brain came along and revolutionized the Pringle by introducing the stacked can that we all know and love today.
The unique shape of the can let the individualists have a different potato chip eating experience. Why grab a chip out of the bag like every other Jones on the street when you can pull them out of the can?
The cylinder shape also allowed the case to be made of a sturdy material. Unlike chips in bags that have to have a flexible container, the sturdier Pringles can offered some form of protection. Which helped prevent the chips from getting crushed to pieces.
Fred Baur loved his design so much that he requested that his some of his ashes be buried in a Pringle can. He died in 2008, and his Pringle burial is located at the Arlington Memorial Gardens.