Planning an Effective Integration with a 3rd party API to Scale w/Paul Shriner
Join us to hear Paul Shriner from http://audiencepoint.com/ talk about how to plan an effective integration with a 3rd party API to scale.
AudiencePoint, the company Paul works for, pinpoints the best time to connect with each individual in a given e-mail list by leveraging historical information and parsing out when each subscriber is most like to be online which improves deliverability, open and click through rates, and conversions.
Paul brings a wealth of knowledge in this area so bring your questions.
