Increase traffic with web notifications
Alert your audiences with timely news alerts
Push notifications let your readers know when you have important news to share. But how can you encourage users to sign up for push notifications? And how much of a role can they play in incentivizing readers to open your stories?
In this short guide, the Google News Initiative shares tips that have worked for news organizations worldwide. We also demonstrate how publishers can use GNI News Consumer Insights to receive tailored advice on improving their push notifications strategy.
0:00 - Introduction
1:34 - Measure traffic from notifications
3:09 - Setting up push notifications
3:54 - Best practices with push notifications
5:18 - Next steps
Learn more:
View this interactive lesson: https://goo.gle/41pWD9G
Earn a badge by completing the course: https://goo.gle/3lUnxWG
News Consumer Insights: https://goo.gle/3ZjhvgN
News Consumer Insights: https://goo.gle/3xQw2oy
Google News Initiative Homepage: https://goo.gle/3ZgAXuv
Contact Us: [email protected]
