Customer lifetime value is a crucial stat to keep an eye on when running a customer experience program. It measures how valuable customers are to your company over their entire relationship with you, not just from individual purchases. In this video, I will go through the steps on how to re-create the Customer Life Value Matrix in Power BI.
📃Dataset (clean): https://drive.google.com/drive/folder...
📃Dataset (from Data World): https://data.world/annjackson/20194-t...
📋Download the Power BI file: / power-bi-file-in-108679619
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