Every profitable business has this on their website. Don’t assume your website visitor and potential lead/customer is going to know what to do when they land on your site.
You need to tell them what to do in the form of call-to-action buttons - CTAs.
If you don’t have this on your website, I can pretty much guarantee you are losing business.
The CTA is usually to get a visitor onto your email list so that you can build that know, like, and trust factor with them. This makes it much more likely that someone will buy from you in the future.
Some popular ones-
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Each of my Showit website templates includes call-to-action buttons (CTAs) so that you can quickly and easily communicate what you want them to do. Check them out in my bio link.
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Every successful business owner has CTAs on their site telling their visitor exactly what they want them to do.
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