How to Lead through a Merger: US Airways and American Airlines | Cold Call

Опубликовано: 01 Октябрь 2024
на канале: Harvard Business Review

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In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. During the acquisition integration process, CEO Doug Parker had to determine how best to combine the two airlines’ core systems, operating processes, and leadership teams, as well as the appropriate scope and speed of strategic changes. Parker knew that his choices would send important signals to employees, customers, and competitors.

Harvard Business School senior lecturer David Fubini discusses how Parker approached those decisions in the case, Merging American Airlines and US Airways.

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Series Description:
Harvard Business School’s legendary case studies, distilled into podcast form.

About Harvard Business Review:
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. Learn more at www.hbr.org.

Chapters:
00:00 – Intro
2:00 – Cold Call of the Case
4:04 – Leading Up to the Merger
6:13 – Doug Parker/American Airline Challenges
9:40 – Sustaining Business During a Merger
12:34 – Pros and Cons of Co-Leadership
18:02 – Common Merger Mistakes
24:26 – Main Case Takeaway/Outro

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